If there are people who can inform and educate others about travel, they are travellers and holiday lovers who can document and share their real experiences. Becoming a travel influencer on social media requires you to be well-versed in many travel topics and destinations. Hence, commanding authority in a travel niche on TikTok and Instagram is not just about sharing posts about beautiful holiday destinations.
To be successful as a travel influencer, one needs to be creative and use personal traits to attract followers and offer them consistent content they want to watch, save, share and recommend.
In this article, we will discuss how travel influencers can expand their following and give them the opportunity not only to dream of travelling but also to plan to travel.
Narrate Unique Travel Stories
Instagram and TikTok users are very impatient and will not follow an account that talks about everything or every topic in the travel space. They need an influencer who can provide specific content that they are interested in. The travel angles an Instagram and TikTok content creator can follow are diverse, ranging from budget to luxury travel, individual to group travel, adventure to weekend travel, and more.
Having a specific influence path also helps the platform’s categorization systems understand your content and recommend it to the appropriate audience. It also gives followers a reason to return. However, to achieve that, a content creator must deliver compelling stories to influence past the first views.
Create Dream to Do Content
Travelling is fun and wth endless opportunities. Sometimes we all want to visit certain places in the world to satisfy our curiosity, but we may not get there. With that in mind, a travel influencer needs to create travel content that bridges the gap from dream travel to how to actually achieve it. Therefore, understand the difference between creating mere dream content and what-to-do content.
Dream content focuses only on the best hotels, beautiful scenery, fine beaches and mountains, or good delicacies. The intention of such content is to make followers imagine being there and nothing more. However, for travel Instagram and TikTok influencers to grow their numbers on Instagram and TikTok, they need to go further by sharing more informative details that would encourage followers to plan trips there. For instance, add the cost of travel, recommendations on where to stay, visa requirements for foreigners, and things to avoid.
The purpose of to-do content is to blend emotional inspiration with practical information that helps viewers plan. Analysis shows that dream content drives followers to pay attention. They find it useful, which is why it generates further engagement, such as saves, shares, and repeat visits.
Make a Strong Three-Second Hook
There are thousands of travel influencers on Instagram and TikTok posting reels every other day and popping up on users’ feeds. On the r other hand, Instagram and TikTok users are not patient and tend to scroll fast from one clip to another, especially if they don’t find it interesting. Therefore, for your post to attract their attention and watch to the end, your opening needs to create immediate curiosity.
Strong hooks in social media posts should be short introductions with captivating remarks such as “This hotel looks expensive, but here’s what we actually paid.” You may also include a caption or on-screen text to add the vibe. At the end of the video, give the viewers a reason or lesson learnt and remind them to watch the next one, giving them a reason to follow you.
Increase Initial Accounts Visibility
Consistent creation and posting of strong content on Instagram and TikTok remain the foundation of getting more followers. The content should also be guided by keywords, location tags for destinations, and natural hashtags, possibly for partner creators or hotels. In addition to relying on users of these platforms to build a genuine audience, you should promote them on other platforms such as YouTube, blogs, newsletters, and other channels.
However, the initial growth of numbers can be slower than you expect. You may also opt to use reliable and trusted paid advertising or promotional services when launching a new account or campaign. For instance, a friend, a travel influencer, used Bulkoid and its social media growth services to increase the number of real followers on his new Instagram account.
Buying real followers can create credibility for your new accounts, drive visibility among travellers, and help you gain genuine influence. As more users follow you, retain them by responding to travel questions and turning relevant comments into new content.
Conclusion
The first steps in growing your follower count on Instagram or TikTok are to identify an attractive niche and create compelling stories that share relevant travel information. Above that, you need a strategy to grow your initial follower count to make the account credible. That includes purchasing real followers and reminding viewers to follow you for trusted recommendations